Facebook Marketing: Social Media Darling Or Devil?

You may think of Facebook as a place to share photos and catch up with friends, but it can actually be a powerful marketing tool. These days, more and more people are using Facebook to reach potential clients and customers. However, as with all tools, its important to know how to use it well. Here are some tips thatll help you do just that.

If youre having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your companys page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.

A fun and easy way to get followers on your Facebook business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesnt have to be anything big, a sample product or small cash reward can be enough to spread the word.

Make custom tabs on your Facebook page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.

Dont ramble on your page. Dont fall into the Facebook trap of thinking more posting is best. People dont need to know every last thing you are up to. In fact, if you tend to ramble off-topic, you may actually be doing more harm than good. People follow you for a reason, so keep your focus on what you or your brand does best.

Ask your fans to get involved in the conversation on your Facebook page. The more engagement and interactivity you have, the more likely youll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.

Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.

There are plenty of resources you can use to learn more about Facebook marketing but keep in mind that the methods recommended by Facebook marketing gurus might not be adapted to your target audience. Learn as much as possible about Facebook marketing and choose the methods that seem to be adapted to your audience.

Keep track of how your page is doing. Monitor your Facebook pages traffic. What sort of posts and content seem to get the most attention from your customers? Take note of what really seems to interest people and what doesnt. Keep track of this information so that you can better plan for the future.

Try posting to Facebook at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.

You shouldnt underestimate the power of Facebook. It has a massive userbase, and its potential is huge. Now that youve read this article, you know what you can do to get the most out of Facebook. As long as you take advantage of this advice, youll be able to make Facebook work for you.